WE STRENGTHEN THE TIES. FRAME BY FRAME.
We are a digital communications agency specializing in PR and video branding.
We won the award “For the best coverage” of the shocking advertising festival “Gilded Fly”, served as an expert in the “BibiSeva” program of BBC Radio, London on the topic “Advertising Scandal”.
By breaking all the taboos, including personal ones, we interviewed Bernardo Bertolucci right in his living room and we made Wally Allins talk about the branding of the countries of the world. We got Vladimir Posner (Russian famous broadcaster) on the cover.
We won the tender and launched the “Jobs and Employment” publishing project ordered by the Department of Education of the Government of Moscow, and we filled a fancy book about teenagers “Moscow instead of Rome” with product placement.
We are happy to mix different languages – musical, literary, photo language, architectural, graphical; we tell stories in the most understandable and rich language – the movie language.
We help to create brands, strengthen identity and break business-as-usual patterns down by creating unique video impressions that cause strong emotional connections with the most unpredictable audience. Frame by frame.
We have 19 years of experience in advertising, PR, television, journalism, design, and music. It allows us to make brands public in different industries – culture, design, travel, hospitality, and beauty and to find their unique niche on the market.
WHY ARE OUR VIDEOS SELLING?
Our editing directors tell stories written by marketers.
Why does American INC report that the era of a new silent movie has begun? And how to mount the first 6 seconds of the video, that it’s not scrolled in the social network’s newsfeed? And if video-editing is a method of human thinking, how to fix an idea in a frame and what to connect it to? That’s the key.
Skillful montage helps us to see the inner through the surface, to see things-which-can’t-be-shown in the real image.
The editor literally forces the audience to look at the screen with their loving eyes or vice versa.
Together we can create interesting special projects, work hard to supplement the editorial staff and make advertising for your business.
That is, we study a person or brand from different angles, we analyze, we systematize, we film, we illustrate, we write, we brand, we promote, we advertise, we support, and then we mount all this and transform it into one bright video.
HOW DO WE WORK?
01. DEEP IMMERSION
We do a “deep immersion” into the brand, into its competitive market and into problems it faces, in order to fully understand the project and its goals.
Then, having collected expertise and opinions, we create a marketing plan and use it as a basis for positioning and creation or renovation of the brand.
02. BRAND POSITIONING
Using the information from the research, we create a brand positioning that reflects its strengths.
03. CREATIVE CONCEPTS
Based on brand positioning, we create different concepts for each project, in collaboration with opinion leaders, trendsetters and newsmakers if needed.
04. CONTENT CREATING
Our studio produces a professional video product that ensures the continuity of brand perception through all channels.
05. BRAND EXPANSION
To bring our concepts to life, we develop and implement brand expansion by launching advertising in specialized media, through outdoor channels, event marketing, and SMM.